Brief 1a

Before

• Unaware.
• Wastful.
• Sinical.
• Unused.
• Enviro Porn Addicted.
• Green Washed

After.

• Understands the power of the all mighty dollar
• See’s ways of survival.
• Imagining of the future enlighted.
• Politacally empoweed.
• Ready for Battle.

Adbusters

During our group discussion we discussed ‘Adbusters’.  Adbusters is a collective that describes themselves as “a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age.”

They have an anarchic motif to their work and magazine. It strives against global commercialism by forming it’s own alternative community.

http://adbusters.org

Check out their website and see what their about. Adds some relevant perspectives about the global community and how smaller communities attitudes can change the future.

Creative Anarchism

In our discussion surrounding community I’ve taken a particular intrest in the concept of the anarchist. The modern day anarchist encompasses much more than you’re average anti-globalization anti-government protester - it can be viewed as a way of life. To live seperatly from the greater community is in some ways a sustainable practice. Looking at self reliant small communities that reject large scale systems of production and governace already exists - and has for hundreds of years. The thought that sparked my my interest in this subject is all creative revolution has, in part, been born out of ‘Creative Anarchism’. While the status quo follows an excepted method of visual communication or thought – often the historically significant designer/artist/acedemic has broken away from the large body of excepted thought and created a whole new one; Impressionists, modernism, da da, push pin, post modernism all broke from the group. Is creative anarchism the rout of all new creative though?      Community can only last to a certain threshold. Often the smaller groups with the larger collective develop a tighter bond.  How as designers do we develop community?Do we have similare thresholds?Do designers appreciate community or do we strive to be individuals?Or is it that rebelion against the norm is were creativity exists – only in destruction of community do we have creation? Um – don’t know  

Free Range Workers

Here is an interesting image I came across when completing a visual audit on “Community”.

As a stand alone art piece it’s compelling and quite funny. But also I thought it was relevant because it talks about the concept of belonging, of ownership. Perhaps we are all a product of our community? Driven and packaged by the shared values or common needs, Moulded by mass communication, Packaged by the need to fit in?

This particular piece was done by UK outfit – US Studio. http://www.usdesignstudio.co.uk/

There work is really thought provoking. Check out the “Detergent T-Shirt”

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